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COVID-19 has made a huge impact on the world as a whole. It has affected industries such as tourism, sports, entertainment, and retail. The pandemic has shed light on bad practices and unsustainable business models across industries especially the fashion industry. Fashion is the worlds second worst offender when it comes to water pollution and unsustainable clothing that end up in landfills. In fact, social distancing is predicted to take 12-18 months. According to the Business of Fashion, an estimated $500 billion value is lost every year due to clothing being barely won and rarely recycled. The pandemic has pushed fashion brands to redefine business models and build a more sustainable business as a whole. Brands are embracing new technologies and consumers are excited to see the new creative digital and virtual fashion. Denim manufacturer Soorty Enterprises revealed that "brands are already looking for radical ways of redefining their culture and operations to a more digital mindset." For example, on May 22, 2020 African Designer Anifa M Fashion designer behind Hanifa broke the internet with her digital fashion show as well as strong message behind the collection. The self taught designer, has intentions to show her Pink Label Congo collection at NYFW before Covid-19 took over the world. In my opinion Anifa is a role model being that she didn't let the pandemic throw her off her game she kept pushing and creating. Loved how incorporated her birthplace and taught the world something new. "I wanted people to feel what people from Congo have been feeling for years: OPPRESSED". Such an inspiring story as a self taught designer myself she has definitely opened up a few doors. |
The past two weeks has been really heavy on the African American community. Yet, another young unarmed black man has been murdered by the police. It has started a worldwide protest for justice as well as police brutality to come to an end. We have a lot of work to do but willing to do whatever is necessary to allow not only our voices to be heard but actions to be taken. People are looking for answers from society to reduce racism's repercussions altogether. The fashion industry has profited from the black culture for decades, from our street wear to our styling. The industry wants our culture but don't want to give us our well deserved credit which is why black people are always forced to create our own table oppose to being invited to the "table". Many of the worlds top leading Fashion Brands have been speaking out against racial injustice. Virgil Abloh the Creative
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