COVID-19 has made a huge impact on the world as a whole. It has affected industries such as tourism, sports, entertainment, and retail. The pandemic has shed light on bad practices and unsustainable business models across industries especially the fashion industry. Fashion is the worlds second worst offender when it comes to water pollution and unsustainable clothing that end up in landfills. In fact, social distancing is predicted to take 12-18 months. According to the Business of Fashion, an estimated $500 billion value is lost every year due to clothing being barely won and rarely recycled. The pandemic has pushed fashion brands to redefine business models and build a more sustainable business as a whole. Brands are embracing new technologies and consumers are excited to see the new creative digital and virtual fashion. Denim manufacturer Soorty Enterprises revealed that "brands are already looking for radical ways of redefining their culture and operations to a more digital mi
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